Casino Solutions

Case Study: Seminole Hard Rock Hotel and Casino

This stunning Hollywood Florida hotel and casino sets the stage for unsurpassed indulgence and unforgettable excitement. The 12-story Mediterranean-style tower has 481 spacious guest rooms including 86 suites with panoramic views, a casino with over 2,300sq ft of slots & games, an outdoor shopping center with restaurants and night clubs, and numerous amounts of parking in three separate garages and lots. The hotel and casino’s parking ratio is 80 percent valet and 20 percent self-park.

Valet Requirements

AVPM® installed its valet operating system at the Hard Rock Hotel and Casino in Hollywood, Florida replacing the previous computerized system. Gaming laws in Florida were altered and the location faced an approximately 300 percent increase in business. Computer terminals were increased from two to seven, and Automated Valet® implemented a traffic flow pattern that could accommodate heavy traffic with just three lanes.

• Virtual Data Entry System
• Players Card/Room Key Integration
• Garage Access Control
• VIEWSCAN Technology
• Remote Monitoring

Revenue has increased with a combination of better service, better revenue control and decreased manpower. No other valet management system vendor provides automated revenue control for every aspect of valet service. Since AVPM® installed more than a year ago it has functioned without pause. That reliability, along with increased revenue and decreased payroll gave the hotel and casino a return on its initial installation investment after just three months.

Equipment

• POS units
• Key Checkpoint Kiosks
• Manager Workstations
• Bluetooth Scanners
• Garage Access Kiosks
• IP Video Cameras
• Face ID Cameras

Customer Details

SemEx Transportation
Parking Management
Hollywood, FL