News - Press Release

Automated Valet replaces a computerized valet system at Tampa Hard Rock

Tampa, Fla. November 2008 - The Seminole Hard Rock Hotel and Casino in Tampa has just replaced its computerized valet system with superior technology from the frontrunner in the business: AVPM®

AVPM also replaced the same computerized valet system at Seminole Hard Rock Hotel and Casino in Hollywood, FL in December 2007. Due to the success of the first installation, Seminole Exchange Transportation was looking forward to installing AVPM® at the Tampa Hard Rock Hotel and Casino too.

The hotel and casino’s valet parking operation, run by Seminole Exchange Transportation, benefits from a fully loaded AVPM® installation including VATS validation system, Virtual Data Entry system, biometric technology and much more. In addition to these cutting edge AVPM features, the hotel’s corporate offices in Hollywood, Fla. are connected wirelessly to the entire operation. They can track customers, employees, payroll, revenue, and even run reports through remote access. If a key is lost in Tampa, management at the corporate office is aware of it. All of these innovative features combine to provide 100 percent revenue control and reliable, high-quality customer service.

The hotel and casino’s previous computerized valet system could not keep pace with the heavy flow of traffic in and out of the casino or could not keep track of revenue. AVPM® has streamlined the process for customers and management. “We have seen our operation improve dramatically. Our service is better, our employees are more motivated and our revenue has increased 100 percent,” says Seminole Exchange Transportations’ Chief Operating Officer, Mike Stewart.

Valets are identified even before they park the car and retrieve the car. At a site that operates 24 hours a day, this security feature has been significant, Stewart says. Seminole Exchange Transportation’s Vice President of Transportation Operations Jack Horan says that during his 18 years of resort hotel and casino experience he has not seen a product transform and operation so quickly and so radically as AVPM®. “We will install AVPM® wherever applicable. We’ve used it and it’s the best out there,” Horan says.

Ken Gulec, Automated Valet’s founder and CEO, says his company’s valet operation system is solidifying a reputation for excellence it has earned a hundred times over. “What we have done for the Tampa Hard Rock Hotel and Casino we can do for any valet operation. Our system has raised the standard for the entire industry and there is no need for any valet site to settle for less,” he says. “Not only that, we are improving our technology every day – we are the benchmark.”

AVPM®, the only valet parking application of its kind. For more information visit www.automatedvalet.com

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